Rakuten Optimism is the Rakuten Group’s largest interactive event,
where people can discover a better tomorrow and experience a brighter future.

Rakuten Optimism

“Rakuten Optimism   =   A Brighter Future”

Rakuten Optimism is the Rakuten Group's largest interactive event. It aims to promote understanding and discovery of the Rakuten Group's ecosystem (economic sphere) and services. In Japan, the event was held for the first time in 2019 at PACIFICO Yokohama and attracted approximately 80,000 attendees. In 2022, the event was held online, with about 114,000 people registering and 286,000 views. This year, for the first time in four years, Rakuten Optimism will be held in person at PACIFICO Yokohama with free participation. The Future Festival will offer a variety of experiences, including booths where visitors can experience Rakuten Group's services in a 5G worldview. Participants can also visit the sales and exhibition area to purchase popular products from Rakuten Ichiba stores across Japan and merchandise featuring Rakuten's official mascot, Okaimono Panda.

The Business Conference will feature business leaders from Rakuten Group and speakers from around the world who are active on the front lines of the business world.
Panel discussions will be held on a wide range of topics, including e-commerce, fintech, sports, entertainment and telecommunications.

Past Rakuten Optimism events
held in Japan.

Rakuten Optimism2022

Rakuten Optimism 2022 was a two-day virtual business conference held exclusively online.

Rakuten Optimism 2022

Rakuten Optimism2021

Rakuten Optimism 2021 was a two-day virtual business conference held exclusively online.

Rakuten Optimism 2021

Rakuten Optimism2019

Check out highlights and what attendees saw at Rakuten Optimism 2019 in Japan.

Rakuten = Optimism

In Japanese, Rakuten means “optimism.”
This philosophy lies at the core of our brand. For us, optimism has a special meaning.
It expresses our positive outlook and dedication to building a better future, thereby empowering individuals, businesses and societies to realize their dreams. We embrace new and disruptive ideas; we are committed to acting on them and have the operational agility to implement and deliver at speed.

Read more about Rakuten's corporate philosophy.

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Go Green Toghether

In consideration of the environment, Rakuten is reducing CO2 emissions from electricity consumption at the venue to practically zero through carbon offsets*.
*J-credits derived from renewable energy will be used.